De Nora SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 866

SWOT Analysis of De Nora with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

De Nora

Parent Company

De Nora India


Electrical Equipment


Industrial Products

Tagline/ Slogan

Electrochemistry since 1923


Experts in manufacturing anodes and cathodes for Chlor-Alkali industry



Electro chlorinators, Cathode & Anodes, Cathodic Protection Systems

Electro winning

Target Group

Chlor-Alkali Industry


The world leading provider of key innovative electrochemical technologies for energy saving and environmental friendly processes

SWOT Analysis


1. Worldwide presence and substainable growth

2. Leadership in electrochemistry through excellence in R&D

3. Outstanding engineering and manufacturing capability

4. Business partnership as springboard for growth

5. Good brand name and market reputation

6. Management is very stable


1.Excessive dependence on few products

2. Limited diversification strategy and low global presence


1. Scanning other fields to increase their product line

2. Concentration on more acquisitions to increase its reach and market

3. Reducing costs using its R&D  Capabilities


1.Highly consolidated industry

2.  Intense competition from players



1.Ador Welding Ltd.

2. D & H India Ltd.

3. Esab India Ltd.

4. GEE Ltd.

5. Rockland Thermionics Ltd.


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