De Nora SWOT Analysis, USP & Competitors

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SWOT Analysis of De Nora with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

De Nora

Parent Company

De Nora India

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Electrochemistry since 1923

USP

Experts in manufacturing anodes and cathodes for Chlor-Alkali industry

STP

Segment

Electro chlorinators, Cathode & Anodes, Cathodic Protection Systems

Electro winning

Target Group

Chlor-Alkali Industry

Positioning

The world leading provider of key innovative electrochemical technologies for energy saving and environmental friendly processes

SWOT Analysis

Strengths

1. Worldwide presence and substainable growth

2. Leadership in electrochemistry through excellence in R&D

3. Outstanding engineering and manufacturing capability

4. Business partnership as springboard for growth

5. Good brand name and market reputation

6. Management is very stable

Weaknesses

1.Excessive dependence on few products

2. Limited diversification strategy and low global presence

Opportunities

1. Scanning other fields to increase their product line

2. Concentration on more acquisitions to increase its reach and market

3. Reducing costs using its R&D  Capabilities

Threats

1.Highly consolidated industry

2.  Intense competition from players

Competition

Competitors

1.Ador Welding Ltd.

2. D & H India Ltd.

3. Esab India Ltd.

4. GEE Ltd.

5. Rockland Thermionics Ltd.


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