Orient Fans SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3226
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SWOT Analysis of Orient Fans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orient Fans

Parent Company

C.K. Birla Group

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Jab yeh chale mood circulate kare

USP

Orient Fans is the largest manufacturer and exporter of fans in the country

STP

Segment

Electric Appliances, Fans and Lighting

Target Group

Construction companies, Telecommunication companies, Public utilities

Positioning

Specialist in providing electrical appliances at reasonable price with high quality

SWOT Analysis

Strengths

1. Are the largest and oldest brand of fan manufacturersin India

2. Can find anyfanorlightingsolution to match your lifestyle need

3. Diversified into client segments

4. Manufacturing fans which save electricity

5. Green initiatives

6. State of the art customer service c enters

7. Strong brand presence due to TVCs and print ads

Weaknesses

1.Easily replicated models

2.The brand has limited global reach and now faces competition from Air conditioning market

Opportunities

1.Expansion through Strategic Alliances

2. Diversifying into other electrical products

3. Population growth and urbanization is increasing the demand

4. Focus on Technology Intensive Products

Threats

1.Maturing categories, products, or services

2. Competition from private firms

3. Lack of Innovative technolog

4. Price wars

Competition

Competitors

1.Bajaj Electricals
2.Havells India
3.Khaitan Electricals Ltd.



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