Kirl Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 660
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SWOT Analysis of Kirl Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kirl Electric

Parent Company

Kirloskar Electric Co

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

We bank on The Power of Now

USP

A business model that enables strong customer orientation, high sensitive to customer needs, and which helps to respond quickly to the changes in the market

STP

Segment

Power generation, transmission & distribution, transportation, and renewable energy

Target Group

Industries related to Power, Sugar, Steel, Cement, Agriculture,  Oil & GasRefineries

Positioning

A world-class engineering enterprise, committed to enhancing stakeholder value

SWOT Analysis

Strengths

1. Manufacturing units present in 6 countries

2. Very diverse operations serving many industries

3. Known for delivering quality product/service

4. High customization helping to maintain its customer base

5. Strong CSR activities

6. Management is very stable, that forms strong foundation for the company

Weaknesses

1.Underutilization of the resources is a concern

2. A slowdown in announcement of fresh projects and lesser margins

Opportunities

1. Looking for overseas markets

2. Concentration on more acquisitions to increase its reach and market

3. Using its CSR activities to further strengthen its brand

Threats

1.Cost of operation is very high

2.  Intense competition from large multinational players

Competition

Competitors

1.HBL power

2. Emco



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