IMP Powers SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 531
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SWOT Analysis of IMP Powers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IMP Powers

Parent Company

IMP Powers Ltd

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Stepping up; The power to power your future

USP

Highly standardized quality products and procedures gives it an edge over its peers

STP

Segment

Power Generation & Power Distribution, Hydro Project, Oil, Gas & Petroleum, Railways, Textiles, Steel & Automobile, Domestic Appliances

Target Group

Power Generation & Power Distribution companies including coal and hydro energy based plants, Railways, Oil and Gas producing companies, Textile Industry

Positioning

Atop quality manufacturer of products in its segments with national and international standards

SWOT Analysis

Strengths

1. Worldwide installations

2. Company has continued the growth trajectory by achieving continuous higher sales in recent years

3.Focusing more on SEBs, a shift from EPC , where the of take of materials is faster and thus improve profits

4. High customization helping to maintain its customer base

5. Good number of repeat orders

6. Strong R & D division

Weaknesses

1.Weak margins in recent years compared to competitors

2. Small projects size when compared to the industry stalwarts

Opportunities

1. Expanding its activity in Africa region and seeking opportunity in otherinternational markets

2. Concentrating on repair business of transformers

3. Concentration on more acquisitions

4. Using its CSR activities to further strengthen its brand

Threats

1.Uneasy market conditions

2.  Intense competition

3.The margins are going to be under pressure  due to competition

Competition

Competitors

1.HBL power

2. Emco



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