Eon Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 946
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SWOT Analysis of Eon Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eon Electric

Parent Company

Eon Electric

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

Energizing smiles

USP

Eon Electric owes its leading position in the Indian Electrical Industry to its strong focus on indigenization

STP

Segment

Lightning, fans, switches, wires cable, mobile accessories

Target Group

Construction companies, Telecommunication companies

Positioning

A company with deep understanding of customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D team

SWOT Analysis

Strengths

1. Strong R & D capability

2. Highly trained work force with expertise in the industry

3. Comprehensive market strategy

4. Good brand name and high quality products

5. World-class manufacturing units with state-of-the-art technology

6. Environment-friendly products

Weaknesses

1.Increase in raw materials prices

2. Has done some un successful acquisitions which have put a financial burden

Opportunities

1. Sector entry barriers to new-comers in respect to

electrical norms

2. Weak cycles of the sector

3. High-growth prospect of emerging markets

4. Globalization and reduction of costs

Threats

1.The financial market illness and the economic deceleration, has significant effect on its revenues

2. Highly regulated electrical sector

3. Environmental legislations on industrial wastes

4. Fierce competition in the sector

Competition

Competitors

1.Schneider Electric

2. Havells
3.ABB



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