Easun Reyrolle SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 738
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SWOT Analysis of Easun Reyrolle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Easun Reyrolle

Parent Company

Easun Reyrolle

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

One touch access

USP

Recognized as a significant global organization providing products and services for the protection, control, metering and automation of power

STP

Segment

Power generation, transmission & distribution, Telecommunication products

Target Group

Offers power protection systems to various industries

Positioning

An acknowledged leader in the field of electrical power management and systems

SWOT Analysis

Strengths

1. A comprehensive marketing and service network

2. Wide-ranging R&D efforts in all its activities

3. Known for its international quality  of products

4. Strong domestic customer base

5. Efficient operation and a strong skilled expert workforce

Weaknesses

1.Fluctuation of its share price has led to difficulty in raising funds

2. Limited geographic reach and lesser market share that global leaders

Opportunities

1. Concentration on more acquisitions

2. Looking for overseas markets

3. Could utilize the current power scenario in its domestic market

Threats

1.Consolidation is high in the industry

2.  Intense competition from large multinational players

Competition

Competitors

1.HBL power

2. Emco

3. Kirl Electric



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