WS Industries SWOT Analysis, USP & Competitors

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SWOT Analysis of WS Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WS Industries

Parent Company

WS Industries

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

-

USP

WSI believes in serving global markets while retaining a strong domestic presence

STP

Segment

Electrical transmission and distribution sector

Target Group

Power generation and distribution companies, construction companies

Positioning

World class manufacturer of high voltage transmission and sub-station insulators for the electrical transmission and distribution sector

SWOT Analysis

Strengths

1. Manufacturing driven state of the art technology

2. Has clients from all over the world

3. Known for delivering quality product/service

4. High customization helping to maintain its customer base

5. Strong R & D capability

6. Known for its intellectual property as it invests significantly in training its employees

Weaknesses

1.Excessive dependence on domestic markets

2. Underutilization of available resources

Opportunities

1. Diversifying their product line/ product offerings

2. Using its CSR activities to further strengthen its brand

Threats

1.Increasing turnover rate

2.  Intense competition from large players

Competition

Competitors

1.Havells India Ltd.

2. ABB Ltd.

3. Crompton Greaves Ltd.


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