A2A Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1150
Advertisements

SWOT Analysis of A2A Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

A2A Energy

Parent Company

A2A Energy

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energie in comune

USP

Reaching adequate dimensions to compete with the other operators, both national and foreign

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

creation of a large national operating leader in the energy and environmental sector self-sufficient and completely integrated

SWOT Analysis

Strengths

1. Strong R&D capabilities and one of largest companies in Italy

2. Over 12,000 employees are a part of the organisation
3. Energy's principal business is providing electric and natural gas service to customers
4. State of art equipment, new technology
5. Well diversified energy portfolio

Weaknesses

1. Geographically not well diversified

2. Limited market share due to competition and govt intervention

Opportunities

1. Future development of nuclear power
2. Plans to reduce CO2 emission

Threats

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. ACEA S.p.A.

2. Enel S.p.A.

3. Edison S.p.A



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.