SWOT Analysis of A2A Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Energie in comune
Reaching adequate dimensions to compete with the other operators, both national and foreign
Agencies looking to buy electricity
Retail and wholesale customers
creation of a large national operating leader in the energy and environmental sector self-sufficient and completely integrated
1. Strong R&D capabilities and one of largest companies in Italy
2. Over 12,000 employees are a part of the organisation 3. Energy's principal business is providing electric and natural gas service to customers 4. State of art equipment, new technology 5. Well diversified energy portfolio
1. Geographically not well diversified
2. Limited market share due to competition and govt intervention
1. Future development of nuclear power 2. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown
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