SWOT Analysis of Verbund with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Know Your Own Power
Highest degree of competence
Agencies looking to buy electricity
Retail and wholesale customers
a diversified energy company involved in the development
1. Austria's largest electricity provider
2. Provides energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. It has presence in hydro, wind and thermal power 5. Have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries
1.Limited only to Austria and not spread across Europe
2. Energy portfolio not well diversified
1. Wind power generation 2. Future development of nuclear power 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown
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