Tenaga Nasional SWOT Analysis
Tenaga Nasional is one of the leading brands in the energy & power sector. Tenaga Nasional SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tenaga Nasional:
Quick Glance:
Tenaga Nasional Strengths
- Largest power producer in Malaysia
- Vertically integrated operations
- power plants are advanced in equipment, stable and efficient
- company also provides production technology consultancy, water electric construction support, and repair and maintenance services
- Sound credit worthiness both domestically and internationally and rich capital market operation experience
- Nearly 30,000 people are a part of the workforce
Above are the strengths in the SWOT Analysis of Tenaga Nasional. The strengths of Tenaga Nasional looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tenaga Nasional Weaknesses
- Produce large amounts of greenhouse gas emissions as part of its day-to-day operations
- Energy portfolio not well diversified
These were the weaknesses in the Tenaga Nasional SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tenaga Nasional Opportunities
- Wind power generation
- New sources of power generations
- Plans to reduce CO2 emission
Above we covered the opportunities in Tenaga Nasional SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tenaga Nasional Threats
- Rising cost of production, volatile cost of input material
- Decreasing demand, economic slowdown
- Changing dynamics of energy sources
- Increasing competition, consolidation
- Environmental regulation
The threats in the SWOT Analysis of Tenaga Nasional are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tenaga Nasional SWOT analysis.
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About Tenaga Nasional
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tenaga Nasional Overview | |
|---|---|
| Parent Company |
Tenaga Nasional |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Powering the nation |
| USP |
Provide support, and repair and maintenance services |
| Tenaga Nasional STP | |
| Segmentation |
Agencies looking to buy electricity |
| Target Market |
Retail and wholesale customers |
| Positioning |
One stop energy solution |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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