Red Eléctrica SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 663
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SWOT Analysis of Red Eléctrica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Eléctrica

Parent Company

Red Eléctrica

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Serving Society

USP

Low Cost electricity across Spain

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

provider of cost-competitive

SWOT Analysis

Strengths

1. Huge network and operations across Peru, Bolivia, Spain and Portugal

2. Provide energy-related services to business and industry nationwide
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities

Weaknesses

1. Geographically not well diversified

2. Govt intervention is a concern as it sometimes affects operational efficieny

Opportunities

1. New geographical areas
2. Future development of nuclear power
3. Plans to reduce CO2 emission

Threats

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Electric Power Transmission

2. Electric Power Transmission, Distribution & Marketing

3. Energy Trading & Marketing



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