SWOT Analysis of NRG Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Agencies looking to buy electricity
Retail and wholesale customers
provider of cost-competitive
1. Provide energy services to over 2 million households in US
2. Provide energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities 5. Vertically integrated business including Wholesale and retail electricity generation and distribution
1. Limited presence only in a few states in US
2. Energy portfolio not well diversified
1. Wind power generation 2. Future development of nuclear power 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown
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