Edison Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 584
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SWOT Analysis of Edison Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Edison Energy

Parent Company

Edison Energy

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Shaping sustainable energy

USP

Sustainable energy

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Clean solar energy

SWOT Analysis

Strengths

1. Have leveraged that wealth of experience and assets to develop a number of non-utility subsidiaries

2. Provides energy-related services to business and industry nationwide in the UK
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities
5. Focused on solar energy

Weaknesses

1. Geographically not well diversified

3. Energy portfolio not as exhaustive compared to global giants

Opportunities

1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission

Threats

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. GenOn Energy, Inc.

2. Calpine Corporation

3. American Electric Power Company, Inc.



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