Calpine SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 963
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SWOT Analysis of Calpine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Calpine

Parent Company

Calpine

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Committed to providing environmentally responsible, renewable energy

USP

Dedicate sufficient time, energy and attention to ensure the diligent performance of his or her duties

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

adhere to the laws of the jurisdictions where the Company operates, and maintain high ethical standards

SWOT Analysis

Strengths

1. Good acquisitions and strong financial position

2. Nuclear generation assets
3. Energy's principal business is providing electric and natural gas service to customers
4. State of art equipment, new technology
5. Vertically integrated operations

Weaknesses

1. Has to cope with fixed asset ageing

2. Geographically not well diversified

3. Energy portfolio not well diversified compared to international big players

Opportunities

1. Newer sources of power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission

Threats

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Duke Energy Corporation

2. The AES Corporation

3. GenOn Energy, Inc.



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