Ameren SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 732
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SWOT Analysis of Ameren with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameren

Parent Company

Ameren

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Focused energy for life

USP

High efficiency

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Focused on energy efficiency

SWOT Analysis

Strengths

1. Nearly 1 million gas customers and 2.5 million electric customers

2. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
3. State of art equipment, new technology
4. Well diversified energy portfolio
5. Vertically integrated  business

Weaknesses

1. Geographically not well diversified

2. Less experience in energy sector compared to international players

Opportunities

1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission

Threats

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. Exelon Corporation

2. Great Plains Energy Incorporated

3. CenterPoint Energy, Inc.



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