SWOT Analysis of Ameren with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Focused energy for life
Agencies looking to buy electricity
Retail and wholesale customers
Focused on energy efficiency
1. Nearly 1 million gas customers and 2.5 million electric customers
2. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 3. State of art equipment, new technology 4. Well diversified energy portfolio 5. Vertically integrated business
1. Geographically not well diversified
2. Less experience in energy sector compared to international players
1. Wind power generation 2. Future development of nuclear power 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown
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