SWOT Analysis of Alpiq Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Energy with a future
One stop energy solution
Agencies looking to buy electricity
Retail and wholesale customers
partner for everything related to energy and energy services
1. Helps customers to simplify energy management and optimise the entire process
2. Provides energy-related services to business and industry 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities 5. Vertically integrated business
6. Has operations in over 11 countries
1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations
2. Energy portfolio not well diversified compared to global leaders
1. Wind power generation 2. Future development of nuclear power 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown
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