Alpiq Holding SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 897
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SWOT Analysis of Alpiq Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alpiq Holding

Parent Company

Alpiq Holding

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Energy with a future

USP

One stop energy solution

STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

partner for everything related to energy and energy services

SWOT Analysis

Strengths

1. Helps customers to simplify energy management and optimise the entire process

2. Provides energy-related services to business and industry
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. Strong R&D capabilities
5. Vertically integrated  business

6. Has operations in over 11 countries

Weaknesses

1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Energy portfolio not well diversified compared to global leaders

Opportunities

1. Wind power generation
2. Future development of nuclear power
3. Plans to reduce CO2 emission

Threats

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Competition

Competitors

1. E.ON AG

2. Vattenfall AB

3. BKW FMB Energy Ltd



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