Chesapeake Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1378

SWOT Analysis of Chesapeake Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chesapeake Energy

Parent Company

Chesapeake Energy


Oil and Gas



Tagline/ Slogan

Natural Gas, Natural Advantages


Largest U.S. unconventional gas resource player



Corporates in US looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries


Oil and natural gas company of U.S

SWOT Analysis


1.Ranked among 100 best companies to work consistenly over the years

2.Strong natural gas resources in the US provide it with a competitive edge

3.Strong upstream and midstream operations drive its top line growth
4.Strong proved natural gas reserves leverage the company's market position by ensuring a stable revenue growth
5.Strong foundation and balanced business strategy focused on financial discipline and profitable and efficient growth from captured resources

6.Most active driller of onshore wells in the U.S


1.Most of its operations are confined to the US market
2.Chesapeake has high debt and unrestricted cash which is a concern


1.Joint ventures of Chesapeake with other energy companies can help it in developing its key assets besides helping it in its revenue growth.
2.Increasing midstream assets
3.Increase in the demand for natural gas in the US provides an opportunity for the company to increase its topline growth


1.Intense competition with both major integrated and other independent natural gas and oil companies that threatens to erode its market share
2.Fluctuation in natural gas and oil prices
3.Stringent environmental regulations faced by the company can have a negative impact on its operations.



1.Anadarko Petroleum Corporation

2.Chevron Corporation


4.ExxonMobil Corporation

5.Marathon Oil Corporation



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