Devon Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1292
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SWOT Analysis of Devon Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Devon Energy

Parent Company

Devon Energy

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Commitment runs deep

USP

One of North America’s larger processors of natural gas  and owns natural gas pipelines and treatment facilities in many of the company’s producing areas

STP

Segment

Corporates in North America looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries

Positioning

Company for exploration and production of crude oil and natural gas

SWOT Analysis

Strengths

1.Captured large scale unconventional natural gas resources onshore in the US.
2.Combined with appropriate revenue and cost management strategies, company has  high drilling success rates
3.A wide customer base enables the company to insulate itself from the risk of being affected by downswings in a particular customer group
4.Fortune 500 company and is included in the S&P 500 Index

5.Core values include watching out for neighbors, protecting natural resources and working to support the communities where it operates

6.Employs 5700 people and ranked among 100 Best Companies to Work for and Most Admired Companies lists.

7.One of the first independent oil and natural gas companies to file a corporate responsibility report

Weaknesses

1.Dependence on third party midstream facilities and systems to process its natural gas production and to transport its production to downstream markets
2.Operations limited to North American onshore oil and natural gas portfolio

Opportunities

1.Expansion of Jackfish operations will strengthen Devon's production portfolio

2. Tieups with international players to increase global reach

Threats

1. Devon's financial results are highly dependent on the volatile  prices and demand for oil, gas, and NGL
2. Strong competition exists in all sectors of the energy industry

Competition

Competitors

1.Abraxas Petroleum Corporation

2.Anadarko Petroleum Corporation

3.Apache Corporation

4.BP Plc

5.Chevron Corporation

6.ConocoPhillips

7.EOG Resources

 


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