Encana SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 913

SWOT Analysis of Encana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Encana Corporaton


Oil and Gas



Tagline/ Slogan

Energy for people


Canada’s largest gas producer



Corporates in North America looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries


Company for exploration and production natural gas and crude oil

SWOT Analysis


1.Encana has geographically diverse portfolio of assets as well as a highly competitive land and resource position in North America's most promising shale and tight gas resource plays
2.Implementation of resource play hub to enhance its operation efficiency
3. Joint venture with state owned, Beijing based PetroChina in  Encana’s Duvernay Shale acreage in Alberta
4.Its is named one of the Corporate Knights best 50 Corporate citizens

5.Good research and development and operational efficieny makes it a leading company


1.Significant non cash ceiling test impairments
2.Recorded a net loss primarily attributable to non cash ceiling test impairments 
3.Reduction in profitability of Encana's proved reserves


1.Focus on to the more lucrative liquids resources to gain from the growing liquid fuel consumption across the world.
2.Engagement in strategic partnerships with third parties for its various exploration and development activities
3.Growing role of natural gas in the global energy mix


1.Company's revenues, profitability, cash flow, and future rate of growth are highly dependent on Volatile commodity prices
2. All phases of the natural gas business are subject to environmental regulation pursuant to a variety of Canadian, US, and other federal, provincial, territorial, state, and municipal laws and regulations.
3.Intense competition from various energy players



1.BP Plc

2.Canadian Natural Resources Ltd

3.Chevron Corporation

4.Devon Energy

5.ExxonMobil Corporation

6.Imperial Oil Limited

7.Murphy Oil Corp.


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