Formosa Petrochemical SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 668
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SWOT Analysis of Formosa Petrochemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Formosa Petrochemical

Parent Company

Formosa Petrochemical

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Taiwan’s Leading petrochemical manufacturer

USP

Number 1 Olefin cracker in the petrochemical business in Taiwan

STP

Segment

Corporates and individuals in Taiwan looking to fulfill energy needs

Target Group

Enterprises who depend on petrochemical products, electricity, steam and  people who depend on  petrol,  diesel for vehicles and domestic uses

Positioning

Full filing the energy and petrochemical products needs of Taiwan

SWOT Analysis

Strengths

1.Only privately owned oil refinery in Taiwan and the second largest gasoline and gasoil producer in Taiwan
2.Largest olefins producer in Taiwan
3. Diversification into various sectors such as refining , power generation, olefins provides hedge against fluctuating crude oil prices
4.Corporate spirit of diligence, frugality, and thoroughness and objective to maximize operation efficiency and competitiveness

5.Philosophy of diligence, thoroughness, and innovation

6.Leading market position provides the company with competitive advantage

Weaknesses

1. Safety of working environments, professional training programs, and the improvement of facilities
2. Violation of environmental regulations

Opportunities

1.Strengthen brand awareness by participating in various events such as Yilan Green Expo., Hakka Tung Blossom Festival, etc.
2.Marketing alliance with will.established business leaders of different industries in Taiwan.
3.Improvements in catalyst reformulation and production management

4.Implementation of  a series of improvement measures in the areas of equipment and production technology

5.Improve our relationships with local communities

Threats

1.Impacts of the two fire accidents and external challenges
2.Environmnetal regulations

3.Unstable political situations in North Africa and Middle East
4.Rising oil prices, overheating, high inflation and asset bubbles are posing new threat to world economic recovery thus impacting growth of oil industry

Competition

Competitors

1.CPC Corporation
2.BASF SE



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