Murphy Oil SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1200
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SWOT Analysis of Murphy Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Murphy Oil

Parent Company

Murphy Oil Corporation

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Exploration Driven. Delivery focused

USP

Worldwide oil and gas exploration and production company with retail and wholesale gasoline marketing operations

STP

Segment

Corporates and individuals in North America, UK, Malaysia, Indonesia, the Republic of Congo, Australia, and Suriname looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles and domestic uses

Positioning

International independent, nimble, persistent pursuer of crude oil, natural gas and natural gas liquids

SWOT Analysis

Strengths

1.Strong distribution network of gasoline stations in the US offers competitive advantage
2.Realignment of its assets for optimum utilization of its resources
3.Murphy's diverse, oil weighted global portfolio, complemented with the North American resource position, provides the basis for strong growth across the upstream business.

4. Strong research and development and expertise in the workforce

Weaknesses

1.Facing problems related to its exploration and production (E&P) operations in the Republic of Congo (Congo)

2. Limited market share due to many competitors in the industry

Opportunities

1.Expansion of Drilling and exploration operations would enable Murphy to generate profitable returns by capturing opportunities at competitive costs and realizing sales prices higher than its costs of operations
2.Increased investment program could help the company to increase its productivity resulting in top.line growth
3.The creation of an independent downstream entity MOUSA will help Murphy in developing efficient and effective business operations.

Threats

1.Changes in the sales prices of oil and natural gas and changes in refining and marketing margins could affect Murphy's results of operation
2.Company operates in the oil and gas industry and experiences intense competition from other oil and gas companies
3.Murphy operates in urban and remote, and often inhospitable, areas around the world which may result in operational hazards

Competition

Competitors

1.Abraxas Petroleum Corporation

2.Anadarko Petroleum Corporation

3.Apache Corporation

4.BP Plc

5.Chevron Corporation

6.ConocoPhillips

7.EnCana Corporation



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