SWOT Analysis of PGNIG Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Polskie Górnictwo Naftowe i Gazownictwo (State Controlled)
Oil and Gas
Leader of the Polish natural gas market, as well as the only vertically integrated gas company in Poland
Enterprises and individuals with energy requirements
Entities which require crude oil, natural gas, LPG , liquefied helium and LNG etc.
Largest Polish oil and gas exploration and production company
1. It is the only vertically integrated gas company in Poland, which helps it earn revenues substantially from both upstream and downstream activities 2. It is the largest Polish oil and gas exploration and production company, and hence the market leader there, which boosts its brand, image and gives it a competitive edge 3. High growth in revenue performance driven by a substantial increase in the volumes of crude oil produced and sold after the production facility in Lubiatów and the Skarv field on the Norwegian Continental Shelf were brought on stream.
4. The company operations are production and exploration of natural gas and crude oil, natural gas import, storage and distribution and sales of natural gas and crude oil
1. Increasing operational and manufacturing costs have been affecting the company’s margins
2. Limited global presence means the market share for the company is limited
1. Strategic business plans to maintain its lead in the exploration and production industry, while operating in a liberalized gas market, through increase in gas and oil production, enhanced offerings for its customers and operating cost optimization 2. Potential growth for exploration of unconventional oil and gas sources in Poland, such as Shale Gas (estimatedly buried at depths ranging from 3,000 metres to 4,500 metres, within a sidelong belt stretching from central Pomerania to the Lublin Province, and within the foreland of the Sudeten Mountains) can help PGNIG diversify its operations and thereby profit from it 3. Rapid increase in global energy demands will boost the search and exploration of newer, more sources of oil and gas and PGNIG can leverage this to drastically improve its revenues and gain profits
1. Volatile global prices of oil and gas, in whose exploration and production the company is engaged in, can adversely impact its business 2. Intense competition from other larger firms in the industry, which have larger reserves, revenue and outreach, can make it lose its market share 3. Stringent emission standards arising from governmental laws and regulations can adversely impact its operations and reduce revenue
1. BP Plc. 2. Eni SpA 3. BG Group Plc. 4. Royal Dutch Shell Plc.
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