CNOOC China National Offshore Oil Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 973
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SWOT Analysis of CNOOC China National Offshore Oil Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CNOOC (China National Offshore Oil Corporation)

Parent Company

CNOOC (State owned company)

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Your energy of life; Energy Source of Life

USP

China's largest producer of offshore crude oil and natural gas

STP

Segment

Market in China esp.(and in some other markets) comprising individual and corporate needs

Target Group

Entities which require crude oil and natural gas

Positioning

An energy company which supplies clean, reliable and stable energy, through environment friendly exploratory techniques

SWOT Analysis

Strengths

1. A dominant presence in China, the world’s fastest growing oil consumer coupled with three well productive assets gives it an enviable market advantage
2. Strong market position has made it a major player in the Chinese market
3. A diversified revenue stream owing to its various operations across the energy value chain has spurned its profitability
4. Regulatory advantage over its competitors (Petrochina, China Petroleum and Sinopec) with the Chinese government allowing it to participate in 51% of any joint venture with foreign oil companies or within offshore drilling rights
5. Its strong asset base and liquidity have charmed investors to the company and many are increasingly investing in its various ventures

6. Nearly 100,000 employees in the company make is a strong workforce

Weaknesses

1.Weak presence in international markets due to the fact that most of its assets and operations are in China and various Chinese governmental regulations puts it at a competitive disadvantage against its competitors
2.Litigation issues relating to oil spills at Penglai 19-3 oil fields and court cases pertaining to its alleged fabrication of data about the oil spill as well as its financial results have impacted its market standing
3.Dependence on just a few major suppliers and customers for its operations can impact its results and finances if either it is unable to source from its few suppliers or sell to its major customers(both of which classes share about half of its chunk of supply chain activities)

Opportunities

1.Rapidly growing energy needs in China can be used by the company to leverage its position
2.New contracts (with Shell, BG Group, Primeline etc.) for exploratory and production activities will help it widen its base assets and resources as well as earn profits
3.Overseas development (as the acquisition of Nexen, agreements with Tullow Oil and shares in the Alberta Basin in Africa) esp. due to recovering demand for refined products in the US

Threats

1.Stringent environmental laws and regulations in China can adversely impact the company’s operations and require a chunk of its resources financially to reconcile to such newer laws
2.Volatility of crude oil/refined products’ prices coupled with exchange rate fluctuations and the Chinese government’s hold over such issues due to geo-political issues can adversely impact its finances
3. Intense competition with other players in the international market which have a larger asset base and/or resources can erode its market share internationally, if any

Competition

Competitors

1.China Petroleum & Chemical Corp
2.ExxonMobil Corporation
3.Petro China Co. Ltd



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