Sunoco SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 908
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SWOT Analysis of Sunoco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sunoco

Parent Company

Sunoco

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Life is a journey, we keep things moving

USP

One of the largest gasoline distribution companies in the United States, with Sunoco brand gasoline being sold in over 4,700 outlets spanning 26 states

STP

Segment

Corporates and individuals in East Coast and Midwest regions of the US. looking to fulfill energy needs

Target Group

Enterprises , people who depend on gasoline, coke  for vehicles, domestic and other uses

Positioning

Leading transportation fuels provider, with operations primarily located in the East Coast and Midwest regions of the US

SWOT Analysis

Strengths

1.Established retail operation with nearly 5000 retail gasoline outlets gives the company a competitive edge and enhances its growth prospect.
2.Sunoco is known as a company on the move -constantly innovating, evolving, and always delivering
3.Sunoco transformed its business to focus on logistics and transportation fuels and then merged with Energy Transfer Partners, one of the largest natural gas and natural gas distribution companies in the United States

4. One of the most prominent oil and gas companies based out of USA

Weaknesses

1.Overdependence on operating subsidiaries to generate funds
2.Dependence on third party suppliers after exit from refining business could negatively impact the operations of the company.
3. Restricted scale in retail operations and limited market share

Opportunities

1.Expansion of the retail marketing business will allow the company to expand its brand presence in the US markets and also maintain its financial strength.
2.Environmental efficiency programs

Threats

1.Intense competition in the northeastern US and on the US Gulf Coast threatens to erode the market share of the company.
2.Operational risks

3.Risk of Product substitution

Competition

Competitors

1.ConocoPhillips

2.Delek US Holdings, Inc.

3.ExxonMobil Corporation

4.Gulf Oil Limited Partnership

5.Hess Corporation

6.Holly Corporation

7.Marathon Oil Corporation



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