Athabasca Oil Sands Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 682
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SWOT Analysis of Athabasca Oil Sands Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Athabasca Oil Sands Corporation

Parent Company

Athabasca Oil Corporation

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

The energy company for tomorrow

USP

World Class Assets. Unparalleled people. Strong financial position

STP

Segment

Corporates and individuals in Canada looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend Light Oil, Thermal Oil

Positioning

An energy company engaged in the acquisition, exploration, development and production of light oil and thermal oil assets in Alberta

SWOT Analysis

Strengths

1. Athabasca holds over 3.5 million net acres of mineral leases in the northwestern and Athabasca regions of Alberta

2.Alberta is well placed to be a secure supplier to the world’s energy demand

3. Company is founded on a fast paced entrepreneurial culture attracting the very best talents from the industry that deliver quality results on time and on budget.

4.Combination of great assets, a strong financial position and an entrepreneurial corporate culture

5. Well funded, Athabasca has assembled the key ingredients to provide shareholders with exceptional, value driven growth from its exploration and production operations.

6. Developed extensive, in-house experience in every aspect of thermal project delivery and thermal operations in Alberta.

Weaknesses

1.Escalating costs and competition

2.Labour Shortages in Edmont Area can affect cost competitiveness

Opportunities

1.Focus on balancing growth between its Light Oil and Thermal Oil assets in Alberta

2.Unconventional resources will be developed utilizing state.of.the.art horizontal drilling and multi stage fracturing technologies.

Threats

1.Intense competition can put downward pressure on the margins of the company in the future.

2.Compliance costs could increase and place further pressure on Company resources.

3.The company can witness variations in the raw material costs due to changing market trends and upcoming projects.

Competition

Competitors

1. Blackdog Resources Ltd.



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