Neste Oil SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 986

SWOT Analysis of Neste Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Neste Oil

Parent Company

Neste Oil Corporation


Oil and Gas



Tagline/ Slogan

The Only way is forward


Oil Products: 1st in Neste Oil's home market around the Baltic



Corporates and individuals in Estonia, Latvia, Lithuania, Finland, Baltic Region and United States looking to fulfill energy needs

Target Group

Enterprises and people who depend who depend on  unleaded petrol, diesel, furnace oil, and aviation fuel  for business, vehicles and domestic uses


Finnish oil refining and marketing company producing mainly transportation fuels and other refined petroleum products

SWOT Analysis


1.Neste Oil included in the Dow Jones Sustainability World Index for the seventh time
2.Ability to refine a range of crude inputs, such as Russian Export Blend (REB)

High level of refining and technological expertise

3.Ability to use an extensive range of sustainably produced raw materials

4.Value added customer solutions provided by 5,000+ employees

5.Strong brand name and extensive station network

6.Competitive unit costs


1.Access to funding and rising capital costs, as well as challenges in procuring and developing new competitive and reasonably priced raw materials, may impact Neste Oil’s result.

2.Sudden and unplanned outages at Neste Oil's production units or facilities continue to represent a short term operational risk.

3. Rapid and large changes in feedstock and product prices may lead to significant inventory gains or losses


1.To maximize the cash flow provided by the sales of the products Neste Oil refines

2.Generate profitable growth on the expanding market for premium quality renewable fuels

3.To generate profitable growth on the expanding market for premium quality base oil

4.To leverage market potential in the countries around the Baltic

Expanding raw material base.


1.The intense competition could erode company's market share and operating margins.

2.The oil market has been, and is expected to continue, very volatile
3.Uncertainty continues to be focused on the development of the world economy, and is likely to impact the demand for petroleum products



1.Caltech Australia
2.Hellenic Petroleum .SA



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