Tesoro Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1083

SWOT Analysis of Tesoro Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tesoro Corporation

Parent Company

Tesoro Corporation


Oil and Gas



Tagline/ Slogan



A Fortune 100 company



Corporates and individuals in western US  looking to fulfill energy needs

Target Group

Enterprises and people who depend who depend on  unleaded petrol, diesel, furnace oil, and aviation fuel as well as plastics and other petrochemical related products for business, vehicles and domestic uses


An independent refiner and marketer of petroleum products in US

SWOT Analysis


1.Strong performance of the refineries enables Tesoro to extract maximum gains and thus have a positive effect on the company's margins

2.Tesoro has strong wholesale marketing, refined product distribution, and retail operations which enable Tesoro to outsell its competitors and thus strengthen its position in the market.

3.A Fortune 100 and a Fortune Global 500 company headquartered in San Antonio, Texas

4. Over 5,700 employees are a part of the organization

5. It has over 2200 retail gas stations


1.Heavy reliance on third party transportation services

2.Lack of proper supply of feedstock or interruptions in the supply may impact the operations of Tesoro which in turn could decrease its profitability


1.Acquisition of Northwest Products System will enable it to reach a larger customer base thus bringing in more revenues for the company.

2.The demand for liquid fuels in the US is expected to rise in the future.

3.Increasing fuel retailing in the US


1.Environmental risks in refining operations

2.Stringent regulations could have a negative effect on the financials of the company.

3.Volatile nature of crude oil and natural gas prices

4.Tesoro's revenues are impacted by the changes in weather conditions



1.Alon USA Energy, Inc.

2.Chevron Corporation


4.Delek US Holdings, Inc.

5.ExxonMobil Corporation


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