SWOT Analysis of Pioneer Natural Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pioneer Natural Resources
Pioneer Natural Resources
Oil and Gas
One of the largest natural gas operators in the Rockies and Mid-Continent regions
Enterprises and individuals with energy requirements
Entities which require oil and natural gas liquids
a large independent exploration and production company focused on delivering competitive and sustainable results
1. It has significant oil and gas assets (anchored by the Spraberry oil field located in West Texas, the Hugoton gas field located in southwest Kansas, the Raton gas field located in southern Colorado, and the West Panhandle gas field located in the Texas Panhandle) which provides it a competitive edge 2. Its continuously recorded strong operational performance, as a result of its strong drilling programs, helps bring in heavy cash flow strengthens its overall position 3. Its aggressive drilling program which has substantially increased its acreage area, and its agreement with Sinochem to drill horizontal Shale wells has leveraged its position to a huge extent, as well as its acquisition of Carmeuse Industrial Sands, a silica manufacturer 4. Its integrated services model, through which it operates many of its own resources, provides tremendous cost savings and gives access to critical equipment, thereby maximizing its revenue 5. Its strong asset portfolio has also helped it substantially improve its cash position
1. It lacks the scale required to compete with other large players in the market, which impairs its standing 2. Its dependency on third parties for gathering facilities, and for storage, processing, transport and sales impacts its execution of operations
1. Its engrossed focus on its principal regions of operations in the US, with divestiture of its subsidiaries in Tunisia and South Africa, can help deliver strong production growth ahead 2. Its investments in the Eagle Ford shale area, one of the best unconventional oil fields in North America, whose oil reserves are estimated at three billion barrels (with a potential output of 420,000 barrels a day) will help it expand its production in the future 3. The US Energy Information Administration forecasts a growth in liquid fuel consumption in the US in the near future, which the company can duly take advantage of
1. Strict laws and regulations by various regulatory bodies as Texas Commission on Environmental Quality (TCEQ), the Colorado supreme court(in relation to the company’s Coal Bed Methane Operations and the US fish and wildlife services etc, can potentially harm the company’s operations 2. Intense competition from ther players which have a substantially larger base and financial condition, can erode its market share 3. Highly volatile prices of oil, NGL and gas due to market uncertainties can adversely affect its profitability and future growth
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