SWOT Analysis of ARC Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Oil and Gas
One of Canada's leading conventional oil and gas companies
Enterprises and individuals with energy requirements
Entities which require crude oil, natural gas and natural gas liquids
A conventional oil and gas company engaged in the acquisition, development, exploration, and production of crude oil, natural gas and natural gas liquids in western Canada
1. Its focused drilling activities at its Dawson, Goodlands, Parkland -Tower etc. assets which allows it to retain and increase its productivity and thereby earn profits 2. Its strong asset base distributed over Dawson, Parkland-Tower, and Montney West properties located in British Columbia; the Ante Creek, North Pembina Cardium Unit, Berrymoor Cardium Unit, and Redwater properties situated in Alberta; and the Lougheed, and Weyburn Unit properties located in Saskatchewan 3. Its expanding profitability ratios, such as its recycle ratio, a key indicator of profitability in the oil and gas sector are very healthy. 4. A high standard of operational excellence that ensures health and safety, asset integrity and environmental responsibility, accomplished through a focus on technical expertise, capital efficiency and aggressive cost management. 5. Its strong operating and net profit increase over previous years, leading to robust finances and a well-showing balance sheet, which indicates a good health of the company
1. Its increasing accounts receivable can have adverse affects in that it might discourage investors from helping it 2. Its substantial debt obligations are troublesome for it as the company faces crunch in finances which would otherwise be spent in other growth plans
1. Long term growth plans and capital expenditure plans of the company can reap rich dividends 2. Growth prospects in the British Columbia Montney resource play 3. Its expansion plans through strategic acquisitions (as the companies Flagship Energy, Storm Exploration, Star Oil and Gas etc.) would give it a competitive edge over other market players
1. Stringent laws and environmental regulations imposed by its home country would raise its capital costs and lead to declining profit 2. Intense competition from other players in the market, which have a larger asset base and more spread geographically, can lead to erosion in its market share 3. Volatility in oil and fuel prices due to geo-political reasons, coupled with economic turmoil can hamper its operations and lead to losses 4. Its limited geographical presence, in addition to exposing it to local risks, is also detrimental to its prospects vis-à-vis its competitors which are spread out geographically
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