Oil Refineries Ltd SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1747
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SWOT Analysis of Oil Refineries Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oil Refineries Ltd

Parent Company

Oil Refineries Ltd

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

-

USP

Operator of the largest oil refinery in Israel

STP

Segment

Enterprises and individuals with energy requirements

Target Group

Entities which require oil, gas and petrochemicals

Positioning

One of the largest and most complex refineries in the Eastern Mediterranean region

SWOT Analysis

Strengths

1. Its business model in which its downstream operations are integrated serves to give it dividends across the downstream and other energy value chains
2. Its oil refinery at Haifa Bay is a major strength is a major strength due to its strategic location as it gets the benefits of close proximity to abundant crude oil supplies, a large domestic market and access to attractive export markets
3. Its oil refinery has one of the largest production capacities, with a total oil refining capacity of approximately 10 million tons of crude oil per year
4. Its state-of-the-art facilities, first-rate engineering capabilities and integrated operations help give it a competitive edge
5. Its early lead in the adoption and manufacturing of Euro IV- and Euro V-compliant products gave it a first mover advantage and helped in its growth

Weaknesses

1. Its increasing accounts receivable has troubled the company’s financial performance over the last few years
2. Despite net losses, its long-term liabilities have shown no signs of reducing and as such, are causing worry for the company
3. Volatile political situation in the Middle east can adversely affect its operations and profits

Opportunities

1. Its aggressive five-year strategic investment plan, which aims to significantly expand the Company's existing operations and position it to address new global opportunities, upgrade its refining capabilities, expand into new energy and petrochemical markets, and establish a Hydrocracker to improve the refinery’s diesel and jet fuel yields.
2. Its facility up gradation program to achieve greater operating efficiency and enhance its environmental profile.
3. It is positioned to benefit from the region’s rising demand for refined products, as it holds a dominant position in the Israeli energy market and has access to sources of crude supply and fast-growing product markets.

Threats

1. Volatility in oil and natural gas prices due to geo-political and other factors can impact its operations and revenues
2. Rising capital costs in the refining sector can lead to huge operational losses for the company and affect its workings
3. Stringent legal and environmental regulations under which it might be asked to work, can cause greater costs and lead to revenue losses

Competition

Competitors

1. BP Plc
2. Exxon Mobil Corporation
3. DHC Petkim
4. Cepsa Elf Gas SA



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