Crescent Point Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 761

SWOT Analysis of Crescent Point Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crescent Point Energy

Parent Company

Crescent Point Energy Corp.


Oil and Gas



Tagline/ Slogan

We really are just getting started


Excellent balance sheet and growth capital



Corporates in  Western Canada and the US looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries


A Canada based oil and gas production company.

SWOT Analysis


1.Crescent Point has more than 10 billion barrels of original oil in place
2.Crescent Point uses its excellent balance sheet and growth capital to acquire focused, long life, high quality reserves and production in United States and Canada. 
3.Crescent Point strives to manage the risks associated with the oil and gas industry and to provide long.term stability to its dividends
4.Crescent Point uses its large, low.risk drilling inventory to maintain production, reserves and dividends.

5.Large oil-in-place conventional plays, large low risk resource plays, early stage development plays and high.impact exploration – is a solid foundation for continued growth and results


1.Small size of the company that employs only 500 people puts a limit on its growth.
2.The company's services and sales are limited to few customers in the US and Canada
3.Lower Shavunavon field resource play


1.Acquire, exploit and develop high quality, large resource-in-place assets

2.Increase recovery factors through infill drilling, water flood optimization and improved technology

3.Focus on high quality, large resource in place pools with production and reserves upside

4.Maintain strong balance sheet, significant unutilized bank line capacity and 3 ½.year hedging program


1. Crescent Point’s business is subject to numerous laws and regulations relating to the protection of the environment
2.Hazards and risks related to exploration and production activities could have a material adverse effect on the company's business operations
3.Risks related to oil and gas price hedging contracts



1.Canadian Natural Resources Ltd

2.Encana Corporation

3.Husky Energy Inc

4.Nexen Inc.



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