Hong Kong and China Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1024
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SWOT Analysis of Hong Kong and China Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hong Kong and China Gas

Parent Company

Towngas

Category

Natural Gas Utilities

Sector

Energy

Tagline/ Slogan

Greening up your life

USP

Leading public utility in Hong Kong, and supplies towngas to 85% Hong Kong households

STP

Segment

Corporates and individuals in Hong Kong and Mainland China looking to fulfill energy needs

Target Group

Enterprises who produce energy , depend on petrochemicals and people who depend who depend on  town gas for domestic uses

Positioning

Sole provider of towngas in Hong Kong

SWOT Analysis

Strengths

1.Company's dominant position in the Hong Kong gas utilities market provides it with the financial strength to expand its operations in the fast growing region of mainland China.
2.Diverse operations have led it to become the largest city gas enterprise on the mainland also provide it with competitive edge

3.A diversified customer base of Towngas makes the company less dependent on any particular segment, thereby being less impacted by the fluctuations in any single business.
4.One of the largest energy suppliers in Hong Kong, operating with world class corporate management and leading.edge business practices

5.Won Excellent After Sales Service Award Sing Tao and Excellent Services Brand Award Sing Tao Daily

Weaknesses

1.Geographic concentration could limit the growth potential of the company.

2.Limited exposure to global markets

Opportunities

1.Strategic acquisitions would not only increase its presence in the industry but will also be able to increase its future growth and revenues.
2.New projects in mainland business would enhance the distribution network and market presence of Towngas.

Threats

1.Changes in regulatory rules by the Hong Kong government or other regulatory bodies could increase the compliance cost for the company.
2.Scheduled and unscheduled maintenance reduce the revenues during the time of non.operation 
3.Towngas is exposed to exchange rate fluctuations which can adversely impact the financials of Towngas.

Competition

Competitors

1.China Gas Holdings Limited

2.CNOOC Limited

 


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