Oneok Inc SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 653
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SWOT Analysis of Oneok Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oneok Inc

Parent Company

Oneok Inc

Category

Natural Gas utilities

Sector

Energy

Tagline/ Slogan

Save energy and Money

USP

One of the largest natural gas distributors in the United States

STP

Segment

Corporates and individuals in US and Canada looking to fulfill energy needs

Target Group

Enterprises who produce energy , depend on petrochemicals and people who depend who depend on  natural gas for domestic uses

Positioning

Engaged in wholesale and retail natural gas marketing and trading activities and provides services to customers in many states in the US and in Canada.

SWOT Analysis

Strengths

1.One of the largest natural gas distribution company in Texas, providing clean, reliable natural gas to more than 600,000 customers
2. Ranked in Fortune 500 companies of the world
3.Company's strong market position allows it to take advantage of economies of scale apart from ensuring steady revenue growth.
4.ONEOK Partners' extensive infrastructure gives ONEOK a strong platform for growth and makes it a preferred gas supplier.

5.Natural gas gathering and processing business' basin diversity helps ONEOK to increase processed volumes

Weaknesses

1.Dependence on the earnings and distributions of ONEOK Partners
2.High debts impose financial inflexibility which in turn affects the operations of the company.

Opportunities

1.Developments in the Bakken Shale region will not only strengthen OKEOK's presence in the Bakken Shale region and improve its partnerships with the producers there but it will also help in increasing the revenues of the company.
2.By discontinuing the energy services segment ONEOK will focus on its resources on gathering, processing, transporting, storing, fractionating, and distributing natural gas
3.Increase in demand for natural gas in the coming years will help the company boost its sales and strengthen its financial base.

Threats

1.Volatility in commodity prices has an impact on the customers, which, in turn, could have a negative impact on their ability to meet their obligations to the company
2.ONEOK is subject to multiple environmental laws and regulations affecting many aspects of present and future operations
3.ONEOK is subject to physical and financial risks associated with climate change

Competition

Competitors

1.Atmos Energy Corporation

2.Cabot Oil & Gas Corporation

3.Enterprise Products Partners L.P.

4.OGE Energy Corp.

 


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