BG Group SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1972
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SWOT Analysis of BG Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BG Group

Parent Company

BG Group

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

A world leader in Natural gas

USP

Deep understanding of gas markets, the skills and experience to invest throughout the chain

STP

Segment

Enterprises in more than 20 countries across 5 continents  and individuals looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people for LNG  for vehicles and domestic uses in more than 20 countries

Positioning

World leader in natural gas with activity in more than 20 countries

SWOT Analysis

Strengths

1.Major integrated gas company with a record of delivering strong growth by identifying and focusing on selected high value markets and securing low cost gas for delivery into those markets

2.Employs 5700+ people making it a strong workforce

3.Strong upstream operations making it one of the global leaders in exploration among its top 30 peers

4.BG group manages its business in more than 20 countries spread over five continents

5.Strong focus on sustainability

Weaknesses

1.BG Group's wholly.owned subsidiary, BG Italia, is facing criminal investigation in Italy regarding LNG terminal

2. Govt interventions cause issues in efficiency

Opportunities

1.Investment in developing the Queensland Curtis LNG project

2.First LNG purchase agreement from the US Gulf Coast

3.BG Group can enter into several long term agreements for the supply of LNG to different region

4.Realigning its assets for optimum utilization of its resources

Threats

1.Intense competition in the energy sector

2.Geopolitical risks due to operation in different countries

3.Sensitive to natural gas, crude oil, and LNG which are dependent on a number of factors that have an impact on world supply and demand

Competition

Competitors

1.BP Plc

2.Chevron Corporation

3.ConocoPhillips

4.ENI

5.ExxonMobil Corporation


The table above concludes the BG Group SWOT analysis along with its marketing and brand parameters.

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