ENI SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1484
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SWOT Analysis of ENI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ENI

Parent Company

ENI

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

A major integrated energy company

USP

Italy's largest industrial company with a market capitalization of 68 billion euros

STP

Segment

Corporates  and  individuals in more than 90 countries  looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles in more than 90 countries specially in Europe

Positioning

Full filing the energy needs of Corporates and individuals in Europe

SWOT Analysis

Strengths

1.Robust research and development (R&D) capabilities

2.Operates in 90 countries and employs 75,000+ people

3.Operations in a wide range of businesses worldwide and commands presence across the energy value chain through its subsidiaries

4.Strong retail operations across Europe

5.Key values are sustainability, culture, partnership, innovation and efficiency, which are communicated across the world by a symbol, the six legged dog.

Weaknesses

1.Eni and its subsidiaries have been found guilty of engaging in corrupt practices and are under legal scanner

2. Geographically limited to primarily in Europe means lesser market share growth

Opportunities

1.Focus on products with greater added value, and through expansion and differentiation of its product portfolio in Chemical Sector.

2.Strategic divestiture by existing from the non.core businesses will realign Eni as a growing integrated energy entity and enable the company to improve its margins.

3.Acquisition of exploration blocks worldwide

4.Increasing demand for LNG

Threats

1.Risks associated with the regulatory powers entrusted to the Italian Authority for Electricity and Gas

2.The incident at the BP.operated Macondo well in the Gulf of Mexico is likely to result in more stringent regulation of oil and gas activities in the US

3.High levels of income taxes

4.Commodity price risks arising in normal trading and commercial activities

Competition

Competitors

1.BP Plc

2.Chevron Corporation

3.ConocoPhillips

4.ExxonMobil Corporation

5.Royal Dutch Shell plc

6.TOTAL S.A.

 


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