Marathon Oil SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 971
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SWOT Analysis of Marathon Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marathon Oil

Parent Company

Marathon Oil Corporation

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Going Further, Doing more

USP

Industry leader in developing and applying technology

STP

Segment

Corporates, countries looking to fulfill energy needs of individuals

Target Group

Enterprises looking to generate energy for production in different countries

Positioning

International company for exploration and production of crude oil and natural gas

SWOT Analysis

Strengths

1.Strong portfolio of assets which are at various stages in their lifecycle: base, growth, or exploration

2.Diverse upstream business that includes oil and gas exploration and production, oil sands mining, and natural gas liquefaction and degasification operations and methanol production operations

3.Strong focus on North American liquid hydrocarbon growth by developing liquids rich shale

4.Long.standing commitment to health and safety, environmental stewardship, honesty and integrity, corporate citizenship and a high performance team

Weaknesses

1.Limited scale, particularly compared to competitors

2.Declining oil/gas reserves and Concentration of operations in the US, particularly the Gulf of Mexico

3.Partnership arrangements with partners in order to share risks associated with those operations

Opportunities

1.Scale up its service offerings and strengthen its operations by entering into a number of strategic agreements

2.Planned investments for future development

3.Increase in the demand for natural gas in the US provides an opportunity for the company to increase its top.line growth

4.Increased exploration prospects

Threats

1.Intense competition in all sectors of the oil and gas industry

2.Fluctuation in liquid hydrocarbon or natural gas prices

3.Increase of Middle east refinery capacity

4.Increasing crude oil prices

5.The exploration and production operations of the company are susceptible to disruptions

6.Risks associated with conducting operations outside the US

Competition

Competitors

1.Royal Dutch/Shell Group

2.TOTAL S.A.

3.BG Group plc

4.Chevron Corporation

 


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