SWOT Analysis of Suncor Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Oil and Gas
We create energy for better world
Pioneered commercial development of Canada's oil sands — one of the largest petroleum resource basins in the world
Corporates and individuals in North America, Libya and Syria looking to fulfill energy needs
Enterprises looking to produce energy , people who depend on petrol, diesel for vehicles in North America, Libya and Syria
Full filing the energy needs of Corporates and individuals
1.Integrated energy operations in which crude production, upgrading, refining, and marketing operations are all connected to a single strategy
2.Ranks in the Forbes Global 2000 list
3.Collaboration with strong brands like PetroCanada to strengthen its operations
4.Strong transportation network
5.Working collaboratively with vendors on technological innovations and to improve equipment performance
6.Efficient Oil sand production
7.Globally competitive integrated energy company with a balanced portfolio of high.quality assets, a strong balance sheet and significant growth prospects
1.High dependence on the Canadian market is a concern
2.Nature of operations invite environmental compliance
1.Ten year growth strategy plan which include continued development of stages four through six of the company's Firebag in.situ project, development of a second stage of the MacKay River in.situ project, and investments and ongoing production in international and offshore operations
2.Development of alternate energy sources
3.Develoment of Firebag oil sands project to increase bitumen supply while reducing costs and an impact on the environment.
1.Environmental, health, and safety (EHS) regulatory non.compliance
2.Commodity price volatility
3.Change in government regulations has a direct impact on Suncor's business, financial condition, results of operations, and cash flow
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