TNK-BP SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1003
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SWOT Analysis of TNK-BP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TNK-BP

Parent Company

Rosneft

Category

Oil and Gas

Sector

Energy

Tagline/ Slogan

Beyond Petroleum

USP

One of Russia's largest oil producer and Private company acquired by Rosneft (Russia’s Public Oil Company)

STP

Segment

Corporates in Russia and Ukraine , individuals looking to fulfill energy needs

Target Group

Enterprises looking to produce energy , people who depend on  petrol,  diesel for vehicles and domestic uses

Positioning

Full filing the energy needs of Russia

SWOT Analysis

Strengths

1.Vertically integrated business which operates across the energy value chain through its two segments: exploration and production; and refining, marketing, and distribution.

2.Strong production and oil refining technological capabilities provide it with a competitive advantage and help it to increase its operating efficiency

3.Continuous increase in reserves and had aggregate proved reserves of 13+ billion barrels of oil equivalent (boe)

4.Expansion of operations internationally and it   stepped up its international presence by acquiring BP's oil and gas assets in Vietnam and Venezuela

Weaknesses

1.Heavy dependence upon Transneft's pipeline system puts it at a competitive disadvantage against companies with their own pipeline network

2.Resource concentration in only certain regions of the Russian Federation.

Opportunities

1.Expansion and development of operation in Brazil  will give the company an access to significant new resources in one of the world's fastest growing markets as well new opportunities to deepen the footprint in the region for TNK-BP

2.Acquisitions and agreements to strengthen operation will help the company in strengthening its operation and services

3.Development of the Vostochno.Messoyakhskoe field will help TNK.BP in increasing its productivity

Threats

1.Fluctuations in crude oil and natural gas prices

2.Increasing importance of renewable energy would reduce demand for crude oil, which in turn could affect the growth of the TNK.BP.

3.Criticism  for its Siberian oil spills

Competition

Competitors

1. Lukoil

2. Tatneft

3. Surgutneftegas

 


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