SWOT Analysis of Husky Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Oil and Gas
One of Canada's largest integrated energy companies
Corporates, countries looking to fulfill energy needs and individuals in Western Canada, the Atlantic Region, offshore China, and the Asia Pacific Region
Enterprises looking to produce energy, people who depend on petrol, diesel for vehicles and gas for domestic uses in more than 20 countries
Publicly.held integrated international energy related company for exploration and production of crude oil ,natural gas and production and marketing of petroleum products
1.Employs approximately 5,200 people and has strong assets 2. Integrated international energy and energy related company which has upstream, midstream, and downstream businesses operating from Western Canada 3.Strong reserves of the company added with a high reserves replacement ratio could result in high levels of production and improved top.line performance 4.Strong and expanding retail network gives Husky a competitive advantage
5.Technological innovation, prudent investment, sound project management and responsible resource development
1.Husky's global presence is limited with major revenues coming from operations in North America 2.Excessive Dependence on joint venture partners for execution of various projects
1.Strategic initiatives to accelerate near term production and reserve growth in Sunrise energy project 2.Focus on gas assets with the developments of the Liwan and the Madura projects.
1. Industry is highly competitive with respect to gaining access to the resources required to increase oil and gas reserves and production and to gain access to markets 2.Company's businesses are subject to numerous laws and regulations relating to the protection of the environment 3.Husky's businesses are subject to inherent operational risks and hazards in respect of safety and the environment that require continuous vigilance
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