SWOT Analysis of QEP Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
QEP Resources, Inc
QEP Resources, Inc.
Oil and Gas
A natural gas focused energy company
Corporates and individuals in the northern and southern regions of the US. looking to fulfill energy needs
Enterprises looking to generate energy for production in US
An independent natural gas and oil exploration and production company
1.Strong asset base and increasing proved reserves and production renders a competitive advantage to the company. 2.With expanding operations, additional fee.based contracts, and added capital investments, QEP Field Services has been significantly contributing to QEP's profitability. The expanded operations of QEP Field Services also allow QEP to gain a cost advantage in the midstream business. 3.Reserves of nearly 4 trillion cubic feet equivalent, portfolio of low cost, high quality resource plays provides a solid foundation for sustainable growth
4. Strong operations and an industry leader in the region
1.Dependence on third parties for pipeline services. This could result in disruption of capacity constraints in pipeline systems which could impact QEP's results of operations. 2.QEP's exposure to extreme operating environment including increased political, economic, and financial market instability could affect its operations. Hence, geographic concentration impacts the growth potential of the company
1.A new focus on crude oil will help the company in diversifying its business risks associated with the volatility in natural gas prices. 2.QEP, which has presence across the value chain of natural gas industry, will benefit from this anticipated growth in demand for natural gas in the future.
1.QEP operates in a highly competitive environment for acquiring properties, marketing oil and natural gas, and securing trained personnel. 2.Changes in tax laws would impair the company's ability to obtain capital funds through investment partnerships. 3.QEP's operations may be affected by increased costs of complying with the extensive environmental laws
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