SWOT Analysis of UGI Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Natural Gas Utilities
Energy to do more
A holding company that distributes and markets energy products and related services.
Corporates and individuals in US looking to fulfill energy needs
Enterprises who produce energy , depend on petrochemicals and people who depend who depend on natural gas for domestic uses
Engaged in wholesale and retail natural gas marketing and trading activities and provides services to customers in many states in the US
1.Company's wide product portfolio enables it to establish its brand image and differentiate its product offerings.
2.Diverse customer base and international presence enable the company to insulate itself from the risk of being affected by downswings in a particular industry as well as any particular geographic location.
3.Highest in customer satisfaction with residential natural gas service in Eastern US
1.Dependence on a few principal suppliers with no diversification increases the risks from an interruption in supply and transportation and in turn could have a negative impact on UGI's earnings.
2.UGI's dependence on its subsidiaries could have a negative impact on its operations.
1.Acquired businesses would help UGI to expand its footprint in Europe and would also help the company to significantly increase its LPG sales volume by expanding in the growth markets.
2.Expansion of US natural gas operations will enable UGI to serve high value natural gas markets and will enhance the company's ability to supply natural gas to consumers in Pennsylvania and throughout the Northeast of the US; and to benefit from the increasing demand for natural gas in the US.
1.Intense competition threatens to erode the market share of the company.
2.UGI is subject to the risks typically associated with operations, which includes pipeline ruptures, explosions, pollution
3.UGI's business is seasonal and dependent on weather conditions in the service areas
4.Regulatory Compliance could company’s revenue growth
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