SWOT Analysis of Tokyo Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Natural Gas Utilities
My life, My gas
The largest natural gas utility in Japan
Enterprises and individuals with energy requirements
Entities which require natural gas and electricity
A gas utility company engaged in production and distribution of natural gas, sales of gas appliances and real estate
1. A strong focus on technology development positions it to respond rapidly and accurately to changes in the operating environment and helps it in providing value added services to its customers 2. Its strong presence across the entire energy value chain (from upstream to downstream operation from natural gas field development, transportation, LNG terminals to power plants, pipeline network, marketing, and customer sales) provides it with many opportunities to optimize its business while minimizing business risks 3. Its enhanced safety solutions, as a result of its strong R&D inputs, has helped it become a recognized and trusted brand name 4. Its diversified business structure through city gas sales; other energies; gas appliances and installation work; real estate; and other businesses help it reduce risk 5. Its robust supply base and huge and trusted customer base help it garner high revenue
1. Its concentrated operations in Japan (Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma, Yamanashi, and Nagano) increases its business risk and also exposes it to local economic and operating conditions among other increasing business risks 2. Its long term liabilities which are substantial can serve as a deterrent to make it more lucrative to future investors
1. Increase in its supply capacity (via: completion of the Chiba-Kashima pipeline in 12, and its Hitachi project) will help it better serve the growing demands of its customer base 2. Its expansion in the Kanto region, where it estimates potential industrial and commercial demand for fuel conversion, cogeneration, and power generation will boost its businesses 3. Its varied business initiatives through strategic agreements, MOUs etc. with Malaysia LNG, TEPCO, Showa Shell Sekiyu for various projects will give it a stronger foothold across the region and in the market
1. Intense competition with other players in the market, which have greater geographical and financial strength, can erode its market share 2. Natural disasters, like the recent Fukuyama disaster in Japan, can derail its growth and bring about losses 3. Volatility in oil and natural gas prices, due to geo-political reasons, over which it has n control, can adversely impact its business 4. Growing use of renewable energy sources, which led to introduction of a new law in Japan, viz. RPS (Renewable Portfolio Standard), to promote the utilization of non-conventional sources of energy, can decrease the consumption of gas as an energy source, which would affect the revenues of the company
1. Osaka Gas Company 2. Tokyo Electric Power Company 3. Hokkaido Electric Power Company 4. Shikoku Electric power Company
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