Delta Electricity SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 682

SWOT Analysis of Delta Electricity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delta Electricity

Parent Company

Government of New South Wales


Coal, gas, hydro and Biomass



Tagline/ Slogan



Serves energy to large Australian population



Corporates, small scale business people and individuals looking to fulfill energy needs

Target Group

Residential customers looking for energy needs and industries


Providing energy to people following the best environmental practice and sustainable development

SWOT Analysis


1. Diversified into renewable sources of fuel like Biomass and the leading energy company in Australia to invest in Pyrotechnology

2. Generates one tenth of the total electricity for the consumers in the National electricity market in Australia.
3. Exceptional customer service with 95% customer satisfaction index over the past 3 years.
4. Strong Financial performance


1. Union problems in various Delta energy owned power stations leading to loss in income

2. Lower maximum electricity output as only 2 power stations provide the total amount of electricity generated.


1. Renewable sources of fuel has a bigger potential as the primary source coal has environmental issues.

2. Tieups with energy majors to have a bigger base


1. Downturn in the manufacturing sector has led to decline in the demand of demand in the national electricity market
2. Increase in wholesale gas and electricity prices.
3. Carbon trading challenges due to the new regulation from the Australian Govt.

4. Market conditions look set to remain challenging for our gas-fired power stations with no sign of material recovery



1. Origin Energy Limited

2. International Power Australia Pty Ltd

3. TransAlta Corporation


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