Delta Electricity SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 631
Advertisements

SWOT Analysis of Delta Electricity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delta Electricity

Parent Company

Government of New South Wales

Category

Coal, gas, hydro and Biomass

Sector

Energy

Tagline/ Slogan

-

USP

Serves energy to large Australian population

STP

Segment

Corporates, small scale business people and individuals looking to fulfill energy needs

Target Group

Residential customers looking for energy needs and industries

Positioning

Providing energy to people following the best environmental practice and sustainable development

SWOT Analysis

Strengths

1. Diversified into renewable sources of fuel like Biomass and the leading energy company in Australia to invest in Pyrotechnology

2. Generates one tenth of the total electricity for the consumers in the National electricity market in Australia.
3. Exceptional customer service with 95% customer satisfaction index over the past 3 years.
4. Strong Financial performance

Weaknesses

1. Union problems in various Delta energy owned power stations leading to loss in income

2. Lower maximum electricity output as only 2 power stations provide the total amount of electricity generated.

Opportunities

1. Renewable sources of fuel has a bigger potential as the primary source coal has environmental issues.

2. Tieups with energy majors to have a bigger base

Threats

1. Downturn in the manufacturing sector has led to decline in the demand of demand in the national electricity market
2. Increase in wholesale gas and electricity prices.
3. Carbon trading challenges due to the new regulation from the Australian Govt.

4. Market conditions look set to remain challenging for our gas-fired power stations with no sign of material recovery

Competition

Competitors

1. Origin Energy Limited

2. International Power Australia Pty Ltd

3. TransAlta Corporation



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.