Mark Group SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1278
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SWOT Analysis of Mark Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mark Group

Parent Company

Mark Group

Category

Energy-saving, Insulation, Microgeneration, Renewables

Sector

Energy

Tagline/ Slogan

The energy saving experts

USP

Reduces carbon footprint

STP

Segment

Environmentally aware people

Target Group

Educated environmentally aware urban households, government, corporates

Positioning

Lose Less, Use Less and Generate More energy

SWOT Analysis

Strengths

1. Operates out of three continents, with more than 2,500 employees, installing more than 7,000 energy efficiency products in homes, schools and businesses every week

2. Mark Group was recognised as the 'Fastest Growing Business' in the UK's Sunday Times HSBC International Track 200 Awards

3. Has differentiated itself as energy solution company

4.Has access to advanced energy technology and high quality products

5.Long term contracts with the government has led to huge revenues

Weaknesses

1. Many people dislike their free cavity installation service due to allegations of false promises

2.New company and hence does not enjoy too much trust

3.Products are costly thereby decreasing sales volume

Opportunities

1. Global warming being one of the key issues today, the company can expand into the developing countries which are trying to cut their carbon emission
2. Can tie up with government of various countries and implement large scale energy saving projects.

Threats

1. Low awareness among people about responsibility towards environment and need to use energy efficiently.

2. Fluctuating dollar prices and economic recessions

Competition

Competitors

1.Climate Energy

2.Green Heat Ltd

3.Energy Saving Trust

4.Enigin

5.Albion Insulations

6.Essex Insulations

 


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