Snowy Hydro SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 693
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SWOT Analysis of Snowy Hydro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Snowy Hydro

Parent Company

Snowy Hydro Limited

Category

Electricity generation and retailing company

Sector

Energy

Tagline/ Slogan

Working together for zero harm

USP

Latest technology

STP

Segment

Rural as well as urban households

Target Group

Australian households

Positioning

Lower electricity bills, latest technology

SWOT Analysis

Strengths

1. Owns and operates 3950 megawatt (MW) Snowy Mountains Scheme, an integrated water and hydro-electric power project, the 300MW Valley Power gas-fired power station and the 320MW Laverton North gas-fired power station

2.Operates a network of seven plants, 30+ generation units 15 dams and 225+ kilometers (km) of aqueducts and tunnels

3.Has access to the best technology and highly skilled employees

4. High on innovation with a huge Snowy Hydro Innovation centre that is researching on latest technology like cloud seeding etc.

5. Australia’s largest energy company and has an advantage by being associated with government.

Weaknesses

1. Products are costly thereby decreasing sales volume

2. Hike in the price of energy in the foreseeable future.

Opportunities

1.Can expand into the other sources of renewable energy generation
2.Can collaborate with other nations (especially developing) and lend their technology for setting up hydroelectric power projects

Threats

1. There were talks about privatisation of the company, creating uncertainty about its future

2. With stronger environmental regulations, clearances for hydroelectric power plants are becoming more and more difficult.

Competition

Competitors

1. EnergyAustralia.

2.International Power (Australia) Holdings Pty Ltd

3.AGL Energy

4.Westernpower

 


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