Meswak SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4193
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SWOT Analysis of Meswak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Meswak

Parent Company

Dabur

Category

Personal Care brands - Toothpastes

Sector

FMCG

Tagline/ Slogan

Complete natural oral care; Complete protection to teeth

USP

Provides protection against all forms of tooth decay

STP

Segment

Herbal, white toothpaste

Target Group

Urban and especially rural population

Positioning

A product containing Indian ingredients providing complete protection from oral problems

SWOT Analysis

Strengths

1. Made from the rare herb of the famous ‘Toothbrush Tree’
2. One of the largest premium toothpaste brand in the country
3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
4. Does not contain any harsh chemicals
5. Good distribution and presence in the rural market

Weaknesses

1. Toothpaste brands are overshadowed by Colgate
2. Limited customer base

Opportunities

1. Export potential
2.Untapped rural and semi-urban potential
3. Better promotion and expansion

Threats

1. Lack of brand loyalty of customers
2.Aggressive competitors
3.Easy availability of substitutes at similar prices

Competition

Competitors

1.Colgate
2.Close Up
3.Pepsodent



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