SWOT Analysis of Meswak with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands - Toothpastes
Complete natural oral care; Complete protection to teeth
Provides protection against all forms of tooth decay
Herbal, white toothpaste
Urban and especially rural population
A product containing Indian ingredients providing complete protection from oral problems
1. Made from the rare herb of the famous ‘Toothbrush Tree’ 2. One of the largest premium toothpaste brand in the country 3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs 4. Does not contain any harsh chemicals 5. Good distribution and presence in the rural market
1. Toothpaste brands are overshadowed by Colgate 2. Limited customer base
1. Export potential 2.Untapped rural and semi-urban potential 3. Better promotion and expansion
1. Lack of brand loyalty of customers 2.Aggressive competitors 3.Easy availability of substitutes at similar prices
Browse marketing analysis of more brands and companies similar to Meswak. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.