Odopic SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1697
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SWOT Analysis of Odopic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Odopic

Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’

USP

High quality product having powerful grease cutting action containing natural ingredients such as lime

STP

Segment

Hand dishwashing  - Powder and bar

Target Group

Housewives, restaurants, shops and hotels providing cooked food

Positioning

Reasonably priced product with strong cleaning action

SWOT Analysis

Strengths

1. Established brand name
2. Good quality like pleasant lime fragrance and does not get dissolved
3. Steadily growing brand
4. Strong cleaning action and powerful grease cutting action

5.Reasonably priced and provides value for money

6.Use of natural ingredients like lemon

Weaknesses

1.Limited market share due to intense competition

Opportunities

1. More potential in the urban and rural market
2.Export potential
3. Better promotion and expansion

Threats

1.Aggressive competitors
2.Easy availability of substitutes
3.New entrants

Competition

Competitors

1.HLL’s Vim
2.Nirma
3.Pril



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