SWOT Analysis of Rexona soap with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
For clear flawless skin
Soap made from natural ingredients and oils for a silky soft and smooth skin
Women looking for personal care natural skin care soap
Middle class Women
Natural Skin Care soap for silky glowing skin
1. An indigenous brand created by HUL and has been an integral part of the Indian market 2. Rexona soap comes in 2 variants – Green & White 3. Soaps have a lingering aromatic fragrance 4. Lower market share, but loyal customer base 5. Excellent branding and advertising
1. Limited share in the competitive soap industry 2. Rexona was merged with Lux earlier, which proved unsuccessful and then the brand was separated again
1. Better packaging and international distribution 2. Leveraging on use of natural ingredients to tap into semi-urban and rural markets
1. Competition from soap brands like Lux and Hamam 2. Plenty of cheaper and other alternatives available
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