Clear Hair Care SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 10487

SWOT Analysis of Clear Hair Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clear  (Hair Care)

Parent Company

HUL (Unilever)




Personal Care – Hair care

Tagline/ Slogan

Zero Dandruff. Just fabulous hair.


The new range of Clear is powered with the dual benefit of Clear tech and essential oils



Personal Hair Care – Anti Dandruff Shampoo

Target Group

Men and Woman


The dual action of its advanced formula guarantees Zero dandruff and leaves the hair feeling fabulous

SWOT Analysis


1. CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –New CLEAR with Nutrium 10 to its consumers
2. Available in 5 different variants for different types of hair needs
3. Clear brand available in over 14 countries worldwide
4.  Clear is the only brand that offers specially formulated Anti dandruff shampoo for men
5. Celebrity brand ambassadors and good advertising


1. Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage
2. Multiple re-brandings over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers.
3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head & Shoulders


1. To align itself to the international quality standards this year Clinic All Clear has been re-launched this year as Clear
2.Introduction of Anti Dandruff Hair Oil that fights dandruff and strengthens hair from scalp, as a brand extension


1.Highly competitive market having many players with similar offerings and cheaper rates
2. P&G wrote to the Advertising Standards Council of India, which sought a response from HUL regarding an advertisement of Clear starring Bipasha Basu which had a muted reference to Head & Shoulders in the advertisement



1. Head and Shoulders (P&G)
2. Pantene


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.