Clear Hair Care SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 10862
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SWOT Analysis of Clear Hair Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clear  (Hair Care)

Parent Company

HUL (Unilever)

Category

FMCG

Sector

Personal Care – Hair care

Tagline/ Slogan

Zero Dandruff. Just fabulous hair.

USP

The new range of Clear is powered with the dual benefit of Clear tech and essential oils

STP

Segment

Personal Hair Care – Anti Dandruff Shampoo

Target Group

Men and Woman

Positioning

The dual action of its advanced formula guarantees Zero dandruff and leaves the hair feeling fabulous

SWOT Analysis

Strengths

1. CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –New CLEAR with Nutrium 10 to its consumers
2. Available in 5 different variants for different types of hair needs
3. Clear brand available in over 14 countries worldwide
4.  Clear is the only brand that offers specially formulated Anti dandruff shampoo for men
5. Celebrity brand ambassadors and good advertising

Weaknesses

1. Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage
2. Multiple re-brandings over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers.
3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head & Shoulders

Opportunities

1. To align itself to the international quality standards this year Clinic All Clear has been re-launched this year as Clear
2.Introduction of Anti Dandruff Hair Oil that fights dandruff and strengthens hair from scalp, as a brand extension

Threats

1.Highly competitive market having many players with similar offerings and cheaper rates
2. P&G wrote to the Advertising Standards Council of India, which sought a response from HUL regarding an advertisement of Clear starring Bipasha Basu which had a muted reference to Head & Shoulders in the advertisement

Competition

Competitors

1. Head and Shoulders (P&G)
2. Pantene
3.Sunsilk



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