SWOT Analysis of Clear Hair Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Clear (Hair Care)
Personal Care – Hair care
Zero Dandruff. Just fabulous hair.
The new range of Clear is powered with the dual benefit of Clear tech and essential oils
Personal Hair Care – Anti Dandruff Shampoo
Men and Woman
The dual action of its advanced formula guarantees Zero dandruff and leaves the hair feeling fabulous
1. CLEAR has partnered with the world’s leading dermatologists from the International Academy of Dermatology (IACD) to bring the first ever patented scalp nutrient technology –New CLEAR with Nutrium 10 to its consumers 2. Available in 5 different variants for different types of hair needs 3. Clear brand available in over 14 countries worldwide 4. Clear is the only brand that offers specially formulated Anti dandruff shampoo for men 5. Celebrity brand ambassadors and good advertising
1. Dominance only in the anti-dandruff shampoo segment, no variants available for normal shampoo usage 2. Multiple re-brandings over the years – Clinic Special to Clinic All Clear to ‘Clear’ at present. Can create confusion about the brand name among consumers. 3. Low market share even in the anti-dandruff shampoo segment as compared to competitors like Head & Shoulders
1. To align itself to the international quality standards this year Clinic All Clear has been re-launched this year as Clear 2.Introduction of Anti Dandruff Hair Oil that fights dandruff and strengthens hair from scalp, as a brand extension
1.Highly competitive market having many players with similar offerings and cheaper rates 2. P&G wrote to the Advertising Standards Council of India, which sought a response from HUL regarding an advertisement of Clear starring Bipasha Basu which had a muted reference to Head & Shoulders in the advertisement
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