Oriflame SWOT Analysis
Oriflame is one of the leading brands in the FMCG sector. Oriflame SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oriflame:
Quick Glance:
Oriflame Strengths
- Easily available products in residential areas, at parlours and sold by people whom customers know and trust
- Release catalogues frequently with offers on products
- Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc
- Established brand name since 43 years
- Provides natural beauty products through an independent sales force of over 3 million people
Above are the strengths in the SWOT Analysis of Oriflame. The strengths of Oriflame looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oriflame Weaknesses
- Lack of promotional activities through mass media
- Depends on the network of individual sponsors on most of its distribution and available in very few stores
These were the weaknesses in the Oriflame SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Oriflame Opportunities
- Develop deeper distribution network
- Expanding in rural areas
- Investing in R&D, launch of new products through innovation
Above we covered the opportunities in Oriflame SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oriflame Threats
- Aggressive price competition from local and multinational players
- Availability of cheap beauty products
- Presence of many established brands at one place in the stores thus giving customers variety
The threats in the SWOT Analysis of Oriflame are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Oriflame SWOT analysis.
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About Oriflame
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oriflame Overview | |
|---|---|
| Parent Company |
Oriflame Cosmetics |
| Category |
Personal Care Brands- Cosmetics |
| Sector | |
| Tagline/ Slogan |
Natural Swedish cosmetics |
| USP |
One of the best direct selling companies |
| Oriflame STP | |
| Segmentation |
Middle market price segment |
| Target Market |
Women purchasing products on the suggestion of sponsors at the comfort of their homes or trusted salons |
| Positioning |
Provide natural cosmetics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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