SWOT Analysis of Oriflame with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care Brands- Cosmetics
Natural Swedish cosmetics
One of the best direct selling companies
Middle market price segment
Women purchasing products on the suggestion of sponsors at the comfort of their homes or trusted salons
Provide natural cosmetics
1. Easily available products in residential areas, at parlours and sold by people whom customers know and trust 2. Release catalogues frequently with offers on products 3. Customers get help from sponsors who help them as a consultant choose product according to their skin type, climate etc 4. Established brand name since 43 years
5.Provides natural beauty products through an independent sales force of over 3 million people
1.Lack of promotional activities through mass media 2.Depends on the network of individual sponsors on most of its distribution and available in very few stores
1.Develop deeper distribution network 2.Expanding in rural areas 3.Investing in R&D, launch of new products through innovation
1.Aggressive price competition from local and multinational players 2.Availability of cheap beauty products 3.Presence of many established brands at one place in the stores thus giving customers variety
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